Gap Now Into Pegging

by Jason Stotts

So, I’m not sure what kind of bubble the Gap marketing people live in, but someone there decided that it would be a good idea to call their new jeans “Pegged Boyfriend.” ¬†Maybe they really didn’t know what pegging is? ¬†Either way, it makes me pretty happy to see this.

(image via The Consumerist, via Violet Blue)

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3 Responses to “Gap Now Into Pegging”


  1. Kim

    For us gen x’ers, pegging was a preppy way of pleating and cuffing the bottom leg of the pants to narrow the hem. Very eighties fashion. I don’t know how long the other use has been around, but for some of us the fashion usage is more likely to come to mind.

  2. JasonStotts

    Kim,

    That’s fair enough, though I had never heard of the style before. But, I can’t help but think someone was laughing when they wrote the copy for that because it says “pegged boyfriend” instead of “pegged bottom” (which would be just as good, actually), or something less risque like “retro pegged pants.” The other common name for female on male strap-on sex is “bend over boyfriend,” so if you combine the two terms for it, you get “pegged boyfriend.”

    ~Jason

  3. Kelly Valenzuela

    Yeah, as a Gen X’er, I thought of peg-rolled pants/jeans too. Of course, after reading your On Pegging posts awhile back, I now think of that too. =)

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